Off-Plan Dubai

Dubai's property market has moved past the era of "buy anything, watch it rise." In the first half of 2026 alone, the city recorded over 86,000 real estate transactions worth more than AED 286 billion — but price growth has cooled from the double-digit surges of 2024–25 to a steadier 3–8% for the year. That shift changes the question investors need to ask. It's no longer should I invest in Dubai,...

Dubai just did something only Dubai could pull off: it turned its own name into a verb, announced it as a national work philosophy, and somehow made it stick without a hint of irony. His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President of the UAE and Ruler of Dubai, introduced "Dubai-it" this month as shorthand for a very specific kind of ambition: achieving something extraordinary, with...