July 6, 2026

Dubai-it

Dubai-It: What the New Verb Means for Dubai’s Property Market

Dubai just did something only Dubai could pull off: it turned its own name into a verb, announced it as a national work philosophy, and somehow made it stick without a hint of irony. His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President of the UAE and Ruler of Dubai, introduced "Dubai-it" this month as shorthand for a very specific kind of ambition: achieving something extraordinary, with...

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